Last week the President of Argentina, Cristina Fernández de Kirchner,  came for the inauguration of the new building of Fox.

BY aarrieta

Information technology is turning into a global “cloud” accessible from anywhere, says Ludwig Siegele (interviewed here). What does that mean for the way people conduct business? Illustration by Matthew Hodson IN THE beginning computers were human. Then they took the shape … Continue reading →

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I wanted to share with you an article that was published by The Economist : Having learnt from the dotcom bust, technology entrepreneurs hope to stay afloat this time around Alamy HALLOWEEN is still a week away, but homes throughout … Continue reading →

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In Argentina economic cycles repeat every 6 to 10 years. Also historical mistakes are repeated, due to mainly a weakened institutionalization  and a strong power concentration on the executive power. Today in Argentina there is a debate about the intention … Continue reading →

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Under this headline Universal McCann talks about the results of a study that they carried out in 29 countries and where 17,000 Internet users participated. The study focus on measuring the influence that virtual relations have when people form their … Continue reading →

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This video is the winner of the Tropfest NY 2008  a short-film festival , on September 26Th, at the World Financial Center, Battery Park City, the name of the film is ‘Mankind Is No Island’.

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Deepening the analysis that we made over the growth of online advertising in the UK, we can see that in the USA something similar is happening. While the total investment decreases 1.6% , and Online grows an 8%  in the … Continue reading →

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Blog Action Day is an event that tries to join bloggers and to coordinate efforts of communication and to motivate idea exchange in order to solve social problems, in this case poverty. Today is Blog Action Day about poverty and … Continue reading →

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UK advertisers are reducing their budgets and investing more in more efficient and measurable methods. This trend benefits online advertising, over other media and solidify the position of a third media after TV and press display. Obtaining more investment than … Continue reading →

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An elevator pitch is what you have to tell a potential investor or strategic partner in order to get a meeting where you can make a deeper presentation of the topic. It is called elevator pitch because it should be … Continue reading →

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A study that Dinamic Loogic carried out called adReaction asses the perception towards ad formats (including pop ups and pop unders) and shows that consumers feel that it is “appropriate” to see 2 ads per hour about the content they … Continue reading →

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Taking into account the different experience from the previous local events of the industry (amdia, iab, smx, etc), I feel that the right people is not being convened or if it is they are not participating. We end up seeing … Continue reading →

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From previous post In 1999 we founded together with Anibal Sánchez I-Solution which mission was to provide the tools for the gold fever that Internet represented. Those tools were mainly ecommerce solutions, technological development, hosting and connectivity. Initially, after renting … Continue reading →

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This is what people under 24 years old seems to think but specially the ones under 17, according to data offered by Nielsen Mobile in its press release from September 22:

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I wanted to share with you an article that published my boss Hernan Lopez at Advertising Age During soft times, needs and wants are reexamined. And when it comes to advertising investments, the line between both is famously thin. But … Continue reading →

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In its 10th Anniversary Google launches the project 10100 (or Project 10 to the 100th), where they will provide 10M USD to no more than 5 ideas that could change the world. The concept is to use the wisdom of … Continue reading →

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