BY aarrieta

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Deepening the analysis that we made over the growth of online advertising in the UK, we can see that in the USA something similar is happening.

While the total investment decreases 1.6% , and Online grows an 8%  in the first semester of the year compared to the same period last year.

According to the study on media consumption between January and June 2008 vs. January and June 2007 that TNS carried out.

In this case the conclusion is the same. If the supposed facts ( the need for higher measurement and effectiveness) are the ones originating this trend, it is expected that with the crisis the online share will increase over other media.

More info at TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 1.6 Percent in First Half 2008