BY aarrieta
A study that Dinamic Loogic carried out called adReaction asses the perception towards ad formats (including pop ups and pop unders) and shows that consumers feel that it is “appropriate” to see 2 ads per hour about the content they are watching.
The interesting thing about the study is not the figure that you obtain as the comparison that you can make with the same study from 2003 (adreaction 3) and in 2005 (Adreaction 5), where the same question was three and five accordingly.
Beyond the precise figures what we can see it is an important increment on tolerance to online ads, appreciation due to the understanding that free things on the Internet are supported by advertising.