In an industry where the main source of income is advertising sales it is important to understand what has been happening in the mind of the advertisers, specially in a financial crisis moment.
BY aarrieta
In Argentina, incucai (organ donnor organization) and Red Solidaria are asking to young people to participate as “solidarity supervisor”, on next elections, where they will be reminding voters that they can register as organ donors and answering questions they may … Continue reading
BY aarrieta
As Eric Feng, CTO and SVP of Hulu, tells us in an interview at SXSW, where they are trying to determine the way of showing
BY aarrieta
On March 28th 2009 at 8:oopm, local time, it’s being coordinated that people all over the world turn off their lights for an hour, Earth Hour, to show how worry we are about weather changes and to show commitment to … Continue reading
BY aarrieta
Larry Weber is the founding chairperson of the Massachusetts Innovation and Technology Exchange and also autor of Marketing to the Social Web At first glance, this is yet another cover of a familiar tune: Get online because it is the … Continue reading
BY aarrieta
To mention the article published by Lalo, I want to thank the people of the magazine TDI (Tecnología Diseño Innovación) for including my blog among the 50 best blogs of Argentina (in alphabetical order). AMPHIBIA http://www.amphibia.com.ar ARIEL ARRIETA http://www.arielarrieta.com BA … Continue reading
BY aarrieta
According to comScore Video Metix, YouTube received more than 100 million of unique visitors in January turning it into the video destination website most popular in the USA. It is interesting to analyze the following 5 competitors, where Fox Interactive Media … Continue reading
BY aarrieta
I have recently been accepted to participate at the management program of the Harvard Business School for owners and presidents number 41 9 (OPM Owner/President Management) The program consist of 3 weeks during 3 consecutive years, Harvard Boston Campus immersion, … Continue reading
BY aarrieta
Emarketer has just finished a market study called Social Networking Worldwide: Ad Spending and Usage, where the advertising spending is predicted to grow to a two digit rate in the next 4years. I believe that the advertising market invested $2 … Continue reading
BY aarrieta
The previous picture is called ¨the sun desappears in Buenos Aires¨ and it was taken from the Google offices in Argentina, by an amateur photographer called GonzaloAlonso and it seemed to be the right allegory. Today is the last day … Continue reading
BY aarrieta
During the event organized by the Association of National Advertisers in NY, that gather the main TV advertisers, AdAge interviewed Geoffrey Ramsay, CEO of eMarketer, on where the video advertising is going and specially the entrepreneurships Huly and TV.Com. His … Continue reading
BY aarrieta
Following the books reviews, todays is the turn of Stephen Denning . He is author of The Leader’s Guide to Storytelling and Squirrel Inc., former program director of Knowledge Management for the World Bank and senior fellow at the James … Continue reading
BY aarrieta
Last week the Wall Street Journal hosted its second annual cycle ECO:nomics, a three-day event where business men, politicians and environmentalists discussed business and the environment. Among the speakers were Eric Schmidt (Google CEO), venture capitalists such as John Doerr … Continue reading
BY aarrieta
Today Google publicly announced the transfer from contextual advertising to Behavioral Marketing. The news arrive undercover with the euphemism of “making ads more interesting“, creating anonymous files of behavioural targeting to do retargeting of adworks ads on third party contents … Continue reading
BY aarrieta
The future of advertising relevance was the title and topic of my presentation at Digital Talk a few months ago, an event that we organized together with Damian Voltes and Mariano Amartino, where we invited 20 CEOs to inspire each … Continue reading
BY aarrieta
The Italian philosopher Gianni Vattimo defines the post-modern thought as “the important things are not the facts but its interpretation”. The same as time depends on the relative position of the observer, certainty of a fact is not more than … Continue reading
BY aarrieta
We’ve been talking about Semantic Web for more than six years, but it hasn’t been until recently that the first start ups using this concept and paradigm have appeared to do something practical that generates a tangible benefit for which … Continue reading
BY aarrieta
Seth Godin is one of my favorites writer. He has written nine bestsellers, including Permission Marketing, Unleashing the Ideavirus , Small Is the New Big, and Purple Cow . I´m also follow their great blog. This holidays I finished the … Continue reading
BY aarrieta
Last week I returned from my holidays, where I had a great time, and let me finished a few books that I had already started reading. As a suggestion from Mariano Amartino, who asked me to recommend a book, I … Continue reading
BY aarrieta