BY aarrieta
During the event organized by the Association of National Advertisers in NY, that gather the main TV advertisers, AdAge interviewed Geoffrey Ramsay, CEO of eMarketer, on where the video advertising is going and specially the entrepreneurships Huly and TV.Com.
His main contributions where that the content is great, that’s why advertiser are willing to pay the CPMs of this industry, but what we need to continue to work on is the advertising relevance, where I mention the example on how a young tv viewer is watching an ad of the army when at his age he shouldn’t be the target of this type of advertisement.