BY aarrieta
The future of advertising relevance was the title and topic of my presentation at Digital Talk a few months ago, an event that we organized together with Damian Voltes and Mariano Amartino, where we invited 20 CEOs to inspire each other.
In this presentation of a little more than 10 minutes I pretend to talk about the current situation of the advertising relevance briefly explaining what predictive optimization, contextual and behavioral targeting are, to be able to later develop 6 cases of companies that have great ideas that could change this paradigm if the achieve a good implementation of this ideas.