Nowadays, in Argentina there are 7 million people that watch videos on the Internet, of which 1.7 million do it daily. According to a study “Internet usage: content and transactions- Individual segment 2008”, carried out by Carrier y Asociados. It … Continue reading
BY aarrieta
According to eMarketer, this year close to 5 billion dollars will be invested worldwide in Mobile Advertising and it will triple by the year 2011. For the time being only 13% of Mobile Advertising campaigns are branding actions, compared to … Continue reading
BY aarrieta
THIS SHUT DOWN WILL BE FROM 9:50PM TO 10:00PM, AT LOCAL TIME ON EACH COUNTRY ALL AROUND THE GLOBE. On Wendesday, September 17, 2008, I invite people around the world to turn off their lights for ten minutes – from … Continue reading
BY aarrieta
I have already told you how this working team was formed and How it was starting to shape up This is a summary of the last meeting thanks to Carmen (thank you!!): Soon this working methodology will be shaping up. … Continue reading
BY aarrieta
As this morning Mariano Amartino in Twitter was saying Bloomberg published before time an obituary of Steve Jobs Taking into account that Steve called on the phone the NYTimes journalist, who said that he had cancer “to make him come … Continue reading
BY aarrieta
In economy is known as “principal-agent problem” or agency conflict where all difficulties that arise from asymmetric information, when the principal (a client for example) hires an agent (an advertising agency or a media) to perform a job for him, … Continue reading
BY aarrieta
On August 28th Sebastian Kantor founder of The Coffee Store will be speaking at the successful entrepreneurs series that the people of Graffignia have in its program. http://www.emprendedoresgraffigna.com/ Beside the inspiring talks, the program offers training seminars for entrepreneurs and … Continue reading
BY aarrieta
Today 5 different people came to tell me that Mercado Libre had just bought the remaining of DeRemate.com. Then I started to see its impact on the blogsphere. Public companies have a higher value than the private companies, due to … Continue reading
BY aarrieta
The new version of Internet explorer, according to the Washington Post announcement, would contain an AdBlocker (InPrivate Blocking) that would block all advertisement, main sustain of websites and online content providers. It is so irrationally critical the imact this could … Continue reading
BY aarrieta
Today they found Johana de los Angeles Escobar, they 12 year old girl taht had dissapeared on the last July 16th on the way to school, in the Buenos Aires neighborhood of Pompeya. She was found today by Gendarmeria Nacional … Continue reading
BY aarrieta
To the traditional buying models of online advertising -. CPM (cost per thousand), CPC (Cost per click), CPL (Cost per lead), CPA (Cost per action), revshare and its more avant-garde variations of other media like CPV (cost per view), or … Continue reading
BY aarrieta
Hulu, the online site that appears of the joint venture between NBC and FOX where you can see professional content- not UGC, such as The Simpson, FAmily Guy, The office, etc.- is selling all its inventory. The solution the have … Continue reading
BY aarrieta
Internet is changing the way we do things, a reality that nobody question anymore. The way of doing PR and personal marketing was revolutions by disruptive changes that the social networks, fotologs generated, and they way of posting and making … Continue reading
BY aarrieta
Reviewing an event where 80% of the attendees were bloggers, didn’t seem something that would contribute much, so I will be highlighting some thing that I thought were innovative or attractive. Overall I liked the event and it seemed right, … Continue reading
BY aarrieta
One of the postulates of retail marketing argues that the three main factors to take into account when advertising a business are Location, Location and Location. This postulate arrives to the bits world with some differences. … Continue reading
BY aarrieta
Reading SiliconBaires, the personal blog of Maximiliano Guerra (very succesful entrepreneur, founder of Comunia in the dot com ages, ArchPartners and some other entrepreneurs), it called my attention an article called “The market is the “King”, where he answers an … Continue reading
BY aarrieta
One of the possible twists that you can give to the way of showing content is making them graphically attractive. Clouds in general are this attempt to illustrate the content. Wordle is a tool that allows you to … Continue reading
BY aarrieta
The total consumer TV audience (in USA) is still increasing, while online TV is not reducing the amount of ours that TV is watched (specially for prime time). In markets such as UK, the online TV audience outnumbers the broadcast … Continue reading
BY aarrieta
La Fundación Garrahan, is organizing a fund raising to set up a paediatric room. To help you don’t need to have money just need to collect soda or water lids or newspapers. How many do they need? 750 million lids … Continue reading
BY aarrieta
The following are the videos filmed by a friend, and completely amateur, during the presentation of the launch of the competition for business plan that Inversor Global is organizing together with Palermo University for which the deadline is the 25th … Continue reading
BY aarrieta