BY aarrieta
Nowadays, in Argentina there are 7 million people that watch videos on the Internet, of which 1.7 million do it daily. According to a study “Internet usage: content and transactions- Individual segment 2008”, carried out by Carrier y Asociados. It is clear that on Internet video, YouTube is the king, since 3 out of 4 people that watch videos use this site. This means that YouTube hast a daily rating of 46 points, more than what Tinelli gets, the TV show with the highest rating on broadcast TV of Argentina.
It is amazing that some (many) advertiser hasn’t take this seriously, video online advertising or al least viral marketing action, not even knowing that it cost a minimal fraction of the cost of other media.
For example this video that we created more than a year ago and uploaded to YouTube has already 1,144,971 videos view.
How much does it cost to reach this audience for a period of 8 minutes on TV?