Book Review: YES! Fifty Secrets from the Science of Persuasion

BY aarrieta

YES

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Yes! is an entertaining book – to match the title, it’s a blast! Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini provide, as the subtitle indicates, 50 distinct examples, explanations or techniques to help you become more persuasive. They present the general principles of persuasion and discuss an abundance of specific, detailed uses

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About aarrieta

> 35 años, desde 1994 en la Industria Online > Emprendedor Serial y Angel Investor > Actualmente VP Technology en .Fox Networks > Co-Fundador de Digital Ventures, Directa Networks e InZearch, (adquiridas por Fox/News Corp)