Record labels have been trying to fight against online music distribution, like who tries to cover the sun with a finger. Instead of reinventing the business model, or exploring new alternative opportunities, they have decided to fight against those that … Continue reading
BY aarrieta
As Jose Cane recommended on a comment, I want to share with you this series of videos of Warren Buffett from Florida University. What I always get from Warren talks are life lessons, where after having obtained the economic success … Continue reading
BY aarrieta
Due to the impressive campaign of Obama to reach presidency, turns him into the marketer of the year, Barack before going into power has already changed several paradigms: United States presidency could only be won by a WASP, Only by … Continue reading
BY aarrieta
Last week the citi group sent me a Latin American Economic Outlook and Strategy. I usually consider the financial research off-topic in my blog, but I think this data could be important for entrepreneurs in our region and I want to … Continue reading
BY aarrieta
According to a study from PEW social networks demographic in USA is composed as followed:
BY aarrieta
I’m finishing Reading the new book of Malcolm Gladwell Outliers, where he explains the reasons why some people stand out from the rest. In addition, as he always tends to do, with great expertise and elegance, he gets rid of … Continue reading
BY aarrieta
With a little creativity, minimum resources , using the Internet as an amplifier of those ideas recruiting a community you can end up moving people all over the world.
BY aarrieta
Gisella Buzzi coordinated the hard task of writing a collaborative book entitled “The New Agency Model”, where she could combine visions, experiences of the main creatives and industry referents, and among them I was honored to be invited to participate … Continue reading
BY aarrieta
Microsoft has started to use its behavioural targeting technology where it combines search habits, personal information and online behaviour to generate a profile. This profile is used to determine the main interests of the user in order to show … Continue reading
BY aarrieta
All empires have a life spam, I mean they are born, they develop, get to their peak moment where they earn the name of empire and relentlessly they are finished. It is very difficult to precise the exact moment where … Continue reading
BY aarrieta
Yesterday, an old friend , thech savvy but not a marketer asked me what I ment by recency. This is the translation of an old paper (from 1995) written by ERWIN EPHRON, a living legend of advertising. Who´s better than … Continue reading
BY aarrieta
Martin Hazan, a friend, forwarded this that I wanted to share with you:
BY aarrieta