BY aarrieta
Due to the impressive campaign of Obama to reach presidency, turns him into the marketer of the year, Barack before going into power has already changed several paradigms:
- United States presidency could only be won by a WASP,
- Only by winning on the major states you obtain the big win
- There is an only way to obtain funds for a campaign, which is asking to the big economic centers.
- The way of running a presidential campaign is by moving the partisan structure and advertising on TV.
And more than anything this last paradigm as how to marketing the campaign is where I want to go beeper, since the most important change for those who are on this industry is that Obama changes forever the way of political marketing.
Lets analyze what Obama did in his campaign: