BY aarrieta
TV has long been seen as the brand-building medium by excellence. Online display is gaining ground as a medium that, in some cases, can be at the core of the campaign. Both sides have a lot to learn from each other, as Hernan Lopez will argue in his presentation. Festival of Media, Valencia, Apr 20th 2009.
Television and online are now the number one and number two media in terms of time spent in the US. That’s one of the reasons why we’re optimistic at Fox International Channels: over the last few years, we have built one of the largest TV sales organizations outside of the US, and more recently a global ad network specialized in online video. This gives me the luxury of asking questions of clients, sales people and even traffickers on both sides all around the world, all without ever having to even pretend to understand a thing – for instance, last year I was talking to a group of media directors in Chile, and asked this rhetorical question.