If you can not defeat them join them, Google is selling ads on TV together with NBC

BY aarrieta

A recent agreement between Google and NBC Universal,  is helping Google expand its business of selling advertising to TV.

This could have 2 different reading, that even though online advertising is still growing the big bucks are on TV, or that Google is growing so much that it is too big for Internet. I think that there isn’t black or white, that as in a grey scale, reality has components from both.

I wonder if Google will still be defining it self as a technology company instead of as a media company.

 

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About aarrieta

> 35 años, desde 1994 en la Industria Online > Emprendedor Serial y Angel Investor > Actualmente VP Technology en .Fox Networks > Co-Fundador de Digital Ventures, Directa Networks e InZearch, (adquiridas por Fox/News Corp)