BY aarrieta
3 out of the 4 largest ISPs of the USA (AT&T, Time Warner Cable and Verizon), who until now haven’t been doing anything is reference to Behavioral Targeting, spoke in favor of this tool, with previous knowledge by the user (optin) and in this way they express this to the United States Senate who is taking care of this issue.
The proposal from the ISP is of course not for the senate to regulate the practice but to assure them that there is no need for regulation, that when they decide to start with their Behavioral Targeting programs, they will be giving the clients a detailed description and request previous permission to track their online activities.
ISPs are betting to a smaller business (just optin and not optout) but which is a business in the end.
This action is immerse in the context that we were mentioning in the previous post about ISPs market maturing and what is happening with Nebu Ad (opt-out model) in USA and Phorn in the UK. Where Phorn already got the legal ok
