BY aarrieta
The presentation given by Don Epperson of Havas Digital, as Key Note Speaker at the Agency Summint in La Quinta, California, made it clear that Havas really understood and adapted it structure to take advantage of the value of optimization as part of the process of planning and measuring results as an integratin element. It is too bad that they have just done it now and not years ago when all this was pretty evident and allowed a whole adnetwork industry to developed based on it.