The result is more than the sum of its parts (at least for CPA and CPC)

BY aarrieta


One of the many suprises that I’ve had at my stay in Harvard Business School, was to find this paper where with an academic aproach, they reached a conclusion about something learned in practice, but the real surprise was to find people like this making the same questions from an academic point of view.

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About aarrieta

> 35 años, desde 1994 en la Industria Online > Emprendedor Serial y Angel Investor > Actualmente VP Technology en .Fox Networks > Co-Fundador de Digital Ventures, Directa Networks e InZearch, (adquiridas por Fox/News Corp)