BY aarrieta
The already familiar pdg (or magazine attached to a magazine) with 60 pages of hard data that shows market potential that this segment has, one that we share the language with.
This market segment ends up being more attractive than any Spanish speaking country and with an economic potential similar to several regions together.
This potential market was discovered a few years ago and we can see it on the US ad-spending, which grew to $4 b just for the US Hispanic market, an annual rate of 4.2% while the total market increased by 0.2% according to TNS Media Intelligence
Este potencial de mercado fue descubierto hace unos años y esto se evidencia en el U.S. ad-spending que crecio a $4 billiones americanos solo para el U.S. Hispanic market, a una tasa anual de 4.2% mientras que el total del mercado crecia a 0.2% según TNS Media Intelligence.
Download the US Hispanic Fact Pack here.
In addition I leave you the Search Fact Pack from last year, 2007, even though it is from last year it is worth taking a look to it.
To download the Search Fact Pack 2007 Click here
Enjoy!