We have very good news and want to share them with you! After a long process where we explored many strategic opportunities, we have made a decision according to what we believe is the best option to develop the company … Continue reading
Monthly Archives: July 2007
Re-targeting beyond behavioral targeting
When we talk about behavioral targeting, many times we are talking about the ability of redirecting a message from a page when spotting certain type of behavior on a user and working with big clusters of users anonymously. Re-targeting is … Continue reading
Relevance, the holy grail of online advertising
Advertising relevance turned into what all companies in the market are looking for. Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies. Since advertisers pay more for … Continue reading
