An elevator pitch is a brief speech of 3 minutes which aim is to catch the attention and bring awareness on our project. It simulates the time an elevator trip takes, if we were lucky enough of running into a potential investor.
It is the first stage that it may not give time for detailed explanations, but it is enough to make the impression that you want to cause. In this presentation what we do is to tell who we are, how we work and who are our partners, etc.
We continue the idea under which we sell first ourselves as entrepreneurs, then our project as an opportunity and in the end the product and its value.
Unfortunately this example is only in English: