For advertisers, adnetworks are still adding value

BY aarrieta

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According to a worldwide survey carried out byEconsultancy together with Rubicon Project, the most important benefits for advertisers are the increased reach, more flexible payment model and a lower cost.

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About aarrieta

> 35 años, desde 1994 en la Industria Online > Emprendedor Serial y Angel Investor > Actualmente VP Technology en .Fox Networks > Co-Fundador de Digital Ventures, Directa Networks e InZearch, (adquiridas por Fox/News Corp)