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Changes on the advertising ecosystem
Online advertising is becoming more and more sophisticated, and the industry is going through a specialization process, where competing spaces are being delimited. They are mainly pushed by the technological development which is allowing the creation of value of a … Continue reading
Leadership Lessons
Two days a go Derek Siversi did this short 3-minute talk at the TED Conference,. I think is great and I want share it with you guys:
Google explains its dynamic allocation
Google published information on how publishers can maximize their income using DoubleClick Ad Exchange among other Google products. The post written by Neal Mohan, VP of Product Management, on Google’s blog (post) Includes a document of 2 pages to download. There … Continue reading
On my way to Harvard Business School
I take advantage of the waiting I have between flights on my way to Boston via NY and Santiago, so I can update the blog that I haven’t been paying so much attention lately due to the lack of time.
Book review : Ego Check Why Executive Hubris is Wrecking Companies and Careers and How to Avoid the Trap
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First post of the year
My wife and I have nothing but praise for this product. Viagra order? Since online pharmacies have appeared a lot of opportunities appeared which have to be implemented. The end of the year and the beginning of a new one … Continue reading
Book review: Scroogenomics Why You Shouldn’t Buy Presents for the Holiday
prednisone coupon Joel Waldfogel chairs Business and Public Policy at the Wharton School of Business, University of Pennsylvania. He wrote The Tyranny of the Market and the article that sparked this book, The Deadweight Loss of Christmas. This time we … Continue reading
The Horizontal Revolution by Alonso and Arébalos
bupropion xr dose I have just received an autographed copy of the book that my friend Gonzalo Alonso wrote together with Alberto Arebalos.
Jimmy Wales founder of Wikipedia in Buenos Aires
Laura Holzmann, a talent from Nextperience covered exclusively the conference that Jimmy Wales Founder of Wikipedia gave in Buenos Aires: “Wikipedia, Wikia, and the Future of Free Culture”
Ashoka & WeMedia PitchIt Challenge $25,000 for media for a better world
Ashoka’s Changemakers and We Media have launched the second annual We Media PitchIt! Challenge.
The Execution Premium Linking Strategy to Operations for Competitive Advantage by Kaplan
Robert S. Kaplan , a professor at the Harvard Business School, is the author of numerous books, articles and papers. David P. Norton is the co-founder of a respected business-consulting firm. Both creators of the balanced score cards and others … Continue reading
From the Top 50 US advertiser more than 70% are DR
From the Top 50 US advertiser per media value that provides TNS Media Intelligence, we can see that more than 70% of advertisers are Direct Response.
Book review: Social Media Marketing An Hour a Day
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My presentation at the World Business Forum
As in Milan and New York this week took place in Buenos Aires the World Business Forum, the most important management event of the country, where for two days you had the opportunity of listening and talking to people such … Continue reading
Book review: The Facebook Era -Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
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Blogs join forces against the climate change
Today Al Gore will be giving a talk in Buenos Aires at 4pm, this is an action that little by little is convincing people that there is a climate change problem that we have to face. Another way of making … Continue reading
For advertisers, adnetworks are still adding value
According to a worldwide survey carried out byEconsultancy together with Rubicon Project, the most important benefits for advertisers are the increased reach, more flexible payment model and a lower cost.
Book Review: Free by Chris Anderson
online viagra sale Chris Anderson (born 1961) is editor-in-chief of Wired, which has won a National Magazine Award under his tenure. He wrote an article in the magazine entitled The Long Tail , which he expanded upon in the book … Continue reading
Internet and social networks help on the search of Sofia
diflucan for sale Internet works very well for many things, among them it allows to broadcast and help to find lost children. This time, together with Red Solidaria and Missing children we are trying to find Sofia who is 4 … Continue reading