In 3 minutes AdAge shows you what is being discussed

BY aarrieta

In 3 minutes AdAge shows you what is being discussed in this video, at the Manhattan Yale Club (NYC), in an event coordinated by IAB and Adsdaq.


After watching it I thought about the following:

•    More than the metrics that explain the audience that the exchanges and adnetworks have,(more than 100.000.000 unique users according to comescore)

•    Is it still necessary to explain the benefits among the people of the industry?

•    Randy Rotemberg president of IAB tried to frame the discussion between relevance and scale, adding Behavioral Targeting, etc.

•   William Morrison of ThinkoPanmure ( market research and measuring company) tried to account for the trend: 2001 -20 adnetworks focused on monetizing the unsold inventory, today more than 300 adnetworks focused on Premium inventory with complex offers like Mobile, video, etc.

•   It was pathetic the role taken by Wenda Harris Millard , president of Martha Stewart Living Omnimedia (MSLO), trying to sustain the value they provide without being able to defend a price defined by a director that has to compete with media which price is set by the market (offer and demand)

•  The role of AdAge, emphasizing the controversy doesn’t surprise me since this makes them sell more magazines.

•    It is strange that they put together adnetworks and Exchanges without making a difference; it must be because Adsdaq is a network trying to dress up as exchanges as many others.

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About aarrieta

> 35 años, desde 1994 en la Industria Online > Emprendedor Serial y Angel Investor > Actualmente VP Technology en .Fox Networks > Co-Fundador de Digital Ventures, Directa Networks e InZearch, (adquiridas por Fox/News Corp)