About aarrieta

> 35 años, desde 1994 en la Industria Online > Emprendedor Serial y Angel Investor > Actualmente VP Technology en .Fox Networks > Co-Fundador de Digital Ventures, Directa Networks e InZearch, (adquiridas por Fox/News Corp)

Book review: When Organizing Isn’t Enough

Julie Morgenstern, speaker and consultant, teaches people how to get organized. She served on the board of the National Association of Professional Organizers. Organization expert Julie Morgenstern developed the “SHED” system to help people eliminate the messes that accumulate in … Continue reading

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Ybrant acquires Dream Ad

Inspite of the crisis, the industry is still moving and M&A transactions are still taking place especially in the AdNetworks area, where there is still an area in the process of concentrating. From the M&A point of view it seems … Continue reading

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100 ways to kill a concept

A few days ago I found the manifest “1oo Ways to Kill a Concept” by Michael Iva who directs a very known marketing agency,  I thought it was interesting. Pablo portugal made the following presentation based on it:

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Collective Interpretation

Not everything online are tweets and posts.  Technology can also connect street artist all around the world in a collective interpretation, joined by the same message: Enjoy: Link full page .

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Hava finally got it

The presentation given by Don Epperson of Havas Digital, as Key Note Speaker at the Agency Summint in La Quinta, California, made it clear that Havas really understood and adapted it structure to take advantage of the value of optimization … Continue reading

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Potential swine flu pandemia

Fourteen Q&A on swine flu 1 What is swine flu? It is a respiratory syndrome on pigs caused by a virus, which causes frequent epidemic on these animals. It is a highly contagious respiratory syndrome.  Many animals usually get it … Continue reading

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The launch of Naves 2009 at IAE

Tomorrow Thursday starts the tenth edition of NAVES which is a Business plan competition organizad by the Entrepreneurship center of IAE, of Austral University, where I will be part of the jury.

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Each impression counts when creating a brand

Each impression counts when creating a brand, it is the most important conclusion of the study carried out by Comscore in which they empirically verify the contribution to brand creation that has the conscious or unconscious view of each impression.

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The long tail reviewed

Chris Anderson is the editor of Wired magazine, which he has led to five National Magazine Award nominations. In 2005, he was named Advertising Age’s editor of the year. He previously worked at The Economist, Nature and Science magazines. The … Continue reading

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