Julie Morgenstern, speaker and consultant, teaches people how to get organized. She served on the board of the National Association of Professional Organizers. Organization expert Julie Morgenstern developed the “SHED” system to help people eliminate the messes that accumulate in … Continue reading
BY aarrieta
A few days ago Twitter announced on their status blog that all Twitter users are only allowed to follow a maximum of 1000 people per day. This rule was designed to cut down on follow spam’, the act of following … Continue reading
BY aarrieta
Inspite of the crisis, the industry is still moving and M&A transactions are still taking place especially in the AdNetworks area, where there is still an area in the process of concentrating. From the M&A point of view it seems … Continue reading
BY aarrieta
A few days ago I found the manifest “1oo Ways to Kill a Concept” by Michael Iva who directs a very known marketing agency, I thought it was interesting. Pablo portugal made the following presentation based on it:
BY aarrieta
Not everything that goes around the internet are improbable urban myths or warning messages on the loss of privacy or the end of free services such as MSN. Sometimes there are some interesting contents that impact (virally) on people that … Continue reading
BY aarrieta
Microsoft finally launches PubCenter in beta, it contextual advertising solution after several months of being just for close accounts to MSN and now they are opening to the US market.
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Not everything online are tweets and posts. Technology can also connect street artist all around the world in a collective interpretation, joined by the same message: Enjoy: Link full page .
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The presentation given by Don Epperson of Havas Digital, as Key Note Speaker at the Agency Summint in La Quinta, California, made it clear that Havas really understood and adapted it structure to take advantage of the value of optimization … Continue reading
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Fourteen Q&A on swine flu 1 What is swine flu? It is a respiratory syndrome on pigs caused by a virus, which causes frequent epidemic on these animals. It is a highly contagious respiratory syndrome. Many animals usually get it … Continue reading
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Geoffrey Moore is a managing partner at a consulting firm in San Mateo, California, and a partner in a venture capital firm in Menlo Park, California. He is the author of Inside the Tornado, The Gorilla Game and Living on … Continue reading
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Adobe is developing a version of Flash for TV. This small piece of software in a nontraditional device could be the new operative system of TV and generate a disruption that could extend Internet outside the PC, to one of … Continue reading
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Which is the first page that you visit when you go online? Most of the time is difficult to find in Argentina the same level of study that you can get in other more developed markets where companies directly or … Continue reading
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As we could predict after his departure from Google, it wouldn’t take long for Gonzalo Alonso to find a place in the industry where he could continue adding value. The first piece of news that we received was his incorporation … Continue reading
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TV has long been seen as the brand-building medium by excellence. Online display is gaining ground as a medium that, in some cases, can be at the core of the campaign. Both sides have a lot to learn from each … Continue reading
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The European Union Commision is near to destroy one of the path that the industry had to balance the specific weight that Google has on the online advertising industry. Actually they have been pressuring the UK to limit the action … Continue reading
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Tomorrow Thursday starts the tenth edition of NAVES which is a Business plan competition organizad by the Entrepreneurship center of IAE, of Austral University, where I will be part of the jury.
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Each impression counts when creating a brand, it is the most important conclusion of the study carried out by Comscore in which they empirically verify the contribution to brand creation that has the conscious or unconscious view of each impression.
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Even though Google offered 250 million dollars to buy Twitter, the failed attempo of Facebook, that Rupert is willing to spend 750MM, that Evan Williams, founder, is willing to reject the value of 1billion dollar I can think of the … Continue reading
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Chris Anderson is the editor of Wired magazine, which he has led to five National Magazine Award nominations. In 2005, he was named Advertising Age’s editor of the year. He previously worked at The Economist, Nature and Science magazines. The … Continue reading
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The impact growth of advertising based on Performance compared to the based on CPM where the last year 57% of all online advertising was based on performance (CPA and CPC) while 39% was based on CPM. This difference grew from … Continue reading
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