From the Top 50 US advertiser per media value that provides TNS Media Intelligence, we can see that more than 70% of advertisers are Direct Response.
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Today Al Gore will be giving a talk in Buenos Aires at 4pm, this is an action that little by little is convincing people that there is a climate change problem that we have to face. Another way of making … Continue reading
According to a worldwide survey carried out byEconsultancy together with Rubicon Project, the most important benefits for advertisers are the increased reach, more flexible payment model and a lower cost.
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For years Yahoo’s Right Media Exchange has been the de facto leader in the exchange market. Now Google is on the verge of publicly launching its long-anticipated ad exchange
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One of the concepts that stayed in my mind after having returned from HBS is the formula for change.
In their study, Jonah Berger from the University of Pennsylvania and Gaël Le Mens from Stanford University and Pompeu Fabra University in Barcelona have investigated why things become unpopular, and have found some surprisingly counterintuitive results. Their study is published … Continue reading
Lon Safko is an entrepreneur and the founder of eight companies. David K. Brake is the CEO and founder of a technology-based publishing company that tests and develops online content.
People from OneUpWeb developed a study on the assessment of the hot spots of Facebok, Twitter and Youtube. The study is as interesting as useless from the statistic point of view since it shows that each study is based on … Continue reading
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Ian Bremmer, author of The J Curve: A New Way toUnderstand Why Nations Rise and Fall, is President of the Eurasia Group, where Preston Keat is Director of Research.
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Social Network advertising sepnding is growing in 2009 all over the world but not so much in the US where is decreasing by 3%. According to an eMarketert study from July 2009, the social network advertising market worldwide will grow … Continue reading
Warren Buffett is “everyman” as multibillionaire. Despite his vast wealth, he has always eschewed ostentation. He pays himself about $100,000 annually, which in today’s U.S. economy places him in the upper-middle-class. He lives in the same simple Omaha, Nebraska, house … Continue reading