ECO:nomics, susteinable CSR

Last week the Wall Street Journal hosted its second annual cycle ECO:nomics, a three-day event where business men, politicians and environmentalists discussed business and the environment. Among the speakers were Eric Schmidt (Google CEO), venture capitalists such as John Doerr … Continue reading

BY aarrieta

Microsoft uses behavioral targeting to improve it advertising relevance

  Microsoft has started to use its behavioural targeting technology where it combines search habits, personal information and online behaviour to generate a profile. This profile is used to determine the main interests of the user in order to show … Continue reading

BY aarrieta