The future of advertising relevance

The future of advertising relevance was the title and topic of my presentation at Digital Talk a few months ago, an event that we organized together with Damian Voltes and   Mariano Amartino,  where we invited 20 CEOs to inspire each … Continue reading

BY aarrieta

Relevance, the holy grail of online advertising

Advertising relevance turned into what all companies in the market are looking for. Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies.  Since advertisers pay more for … Continue reading

BY aarrieta