Social commerce, group purchasing and only today

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BY aarrieta

DATA the unexploited opportunity in Latam

Every time that I go to adtech I am impressed with the size of the industry, that in this case it is only represented only by the companies participating of the event, but as a sample is ver representative.  I … Continue reading

BY aarrieta

Book review: The Social Factor Innovate, Ignite, and Win Through Mass Collaboration and Social Networking.

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BY aarrieta

Advertising investment on social networks will not stop growing.

Emarketer has just finished a market study called Social Networking Worldwide: Ad Spending and Usage, where the advertising spending is predicted to grow to a two digit rate in the next 4years. I believe that the advertising market invested $2 … Continue reading

BY aarrieta