Finally Google Adsense goes into Behavioral Targeting

Today Google publicly announced the transfer from contextual advertising to Behavioral Marketing. The news arrive undercover with the euphemism of “making ads more interesting“, creating anonymous files of behavioural targeting to do retargeting of adworks ads on third party contents … Continue reading

BY aarrieta

Semantic is the new Behavioral

We’ve been talking about Semantic Web for more than six years, but it hasn’t been until recently that the first start ups using this concept and paradigm have appeared to do something practical that generates a tangible benefit for which … Continue reading

BY aarrieta