Changes on the advertising ecosystem

Online advertising is becoming more and more sophisticated, and the industry is going through a specialization process, where competing spaces are being delimited. They are mainly pushed by the technological development which is allowing the creation of value of a … Continue reading

BY aarrieta

Google Alliance- Yahoo as an oligopoly impose itself to market forces

Last week my friend Mariano Amartino was asking my opinion on the Google-Yahoo Alliance, and my answer was that we are going to miss one of the biggest opportunities of generating a strong competition to Google, that the industry needs. … Continue reading

BY aarrieta

Relevance, the holy grail of online advertising

Advertising relevance turned into what all companies in the market are looking for. Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies.  Since advertisers pay more for … Continue reading

BY aarrieta