There is a higher interest on semantic technology

There is a joke in the world of web technology that have become a cliché in which it is said that “semantic analysis is and will always be the future”.  It makes clear reference of where to go, but at … Continue reading

BY aarrieta

Relevance, the holy grail of online advertising

Advertising relevance turned into what all companies in the market are looking for. Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies.  Since advertisers pay more for … Continue reading

BY aarrieta