Phorm, NebuAD and Front Porch: a new song among so much karaoke

Behavioral Marketing techniques are a common, sophisticated practice today, with a growing market as the one who work in this industry know, which objective is to improve and achieve advertising relevance. Being a standardized practice takes the industry to a … Continue reading

BY aarrieta

Google Alliance- Yahoo as an oligopoly impose itself to market forces

Last week my friend Mariano Amartino was asking my opinion on the Google-Yahoo Alliance, and my answer was that we are going to miss one of the biggest opportunities of generating a strong competition to Google, that the industry needs. … Continue reading

BY aarrieta