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	<title>Ariel Arrieta  [D-MTKG] &#187; Omnimedia</title>
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		<title>Alianza Google &#8211; Yahoo o como un oligopolio se impone a las fuerzas del mercado</title>
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		<pubDate>Mon, 23 Jun 2008 17:06:24 +0000</pubDate>
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		<description><![CDATA[La semana pasada mi amigo Mariano Amartino me preguntaba que opinaba de la Alianza Google-Yahoo, y mi respuesta fue que me parece que se pierde una de las mejores oportunidades de generar una competencia fuete a google, que la industria necesita. No tengo nada contra Google (es mas soy accionista) pero me parece que los [...]]]></description>
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<p>La semana pasada mi amigo Mariano Amartino me preguntaba que opinaba de la Alianza Google-Yahoo, y mi respuesta fue que me parece que se pierde una de las mejores oportunidades de generar una competencia fuete a google, que la industria necesita.</p>
<p>No tengo nada contra Google (es mas soy accionista) pero me parece que los monopolios hacen que se entorpezca el desarrollo de la industria.</p>
<p>Al neutralizar a <span class="nfakPe">yahoo</span> como competidor, google logra eliminar al competidor con mayor experiencia en el terreno de text links ads y publicidad contextual.</p>
<p>Inclusive si se daba la adquisicion por parte de msn y potencialmente, newscorp iba a ser muy dificil poder tener una alternativa mas eficiente que google y definitivaamene no con la misma escala.</p>
<p>De esta manera se reducen mucho las posibilidades que alguien pueda ganarle a google en su mismo juego.</p>
<p>Ahora solo queda esperar que se desarrolle un cambio disrruptivo para que halla otra tecnologia que suplante la eficiencia de google ( probablemnete de la mano de facebook, newscorp, o talvez de apple) pero definitivamente estos cambios llevan mas tiempo.</p>
<p>Al menos asi lo veo yo&#8230;</p>
<p>Como yapa del post y a consecuencia de la falta de estrategia y vision consensuada y sumandome al post de<a title="Abandonado Yahoo" href="http://www.uberbin.net/archivos/estrategias/abandonando-yahoo.php"> Mariano sobre la estampida que esta teniendo Yahoo</a> agrego esta lista que me pasaron con los nuevos puestos, a los que hay que adicionar al equipo de Argentina y Mexico:</p>
<p><img class="mce_plugin_wordpress_more" title="More..." src="http://thedigitalmarketingblog.com/wp-includes/js/tinymce/themes/advanced/images/spacer.gif" alt="More..." width="100%" height="10" />Person Yahoo Title New Title Date Left Yahoo</p>
<p>.Tish Whitcraft VP of Customer Care RUMORED &#8211; to be taking the top Customer Care job at              MySpace January, 2007</p>
<p>.Guto Araujo Sr. Director of Product Management, Emerging Markets VP/GM of Software &amp; Services, DivX January, 2007</p>
<p>.Ofer Shaked Director of Search Engineering, Yahoo! CTO, CurrentTV February, 2007</p>
<p>.Dan Rosensweig COO Operating Partner, Quadrangle March, 2007</p>
<p>.Anke Audenaert VP of Global Research Founder, Jump-Time Inc. April, 2007</p>
<p>.Dave Goldberg Head of Music EIR, Benchmark Capital April, 2007</p>
<p>.Bob Roback Head of Music Founder, Twain Media April, 2007</p>
<p>.Andrew Braccia VP Yahoo! Search Partner, Accel April, 2007</p>
<p>.Dominique Vidal CEO of Yahoo! Europe Partner, Index Ventures April, 2007</p>
<p>.Lorna Borenstein VP, Yahoo! Search Marketing President, Move.com May, 2007</p>
<p>.Sarah Ross Sr. Director, Global Brand Marketing CMO, TechCrunch May, 2007</p>
<p>.<span style="color: #ff0000;">William Bradford</span> <span style="color: #ff0000;">VP Content Operations</span> <span style="color: #ff0000;">SVP, Content Strategy for Fox              Interactive</span> <span style="color: #ff0000;">May, 2007</span></p>
<p>.Lars Rabbe CIO CIO, Intuit May, 2007</p>
<p>.Pamela Thompson Johnston Regional VP of Emerging Markets SVP Global Sales &amp; Marketing, DivX May, 2007</p>
<p>.Sean Atkins VP of Content Operations VP Digital Media, HBO June, 2007</p>
<p>.Wenda Millard SVP Sales Co-CEO Martha Stewart Omnimedia June, 2007</p>
<p>.Dan Finnigan SVP of HotJobs EIR, Benchmark Capital June, 2007</p>
<p>.Phu Hoang SVP of Engineering   June, 2007</p>
<p>.Jay Frank VP of Programming and Label Relations, Y! Music SVP Music Strategy, CMT June, 2007</p>
<p>.Jerry Shereshewsky Ambassador Plenipotentiary to Madison Ave.,            Yahoo! CEO, Grandparents.com July, 2007</p>
<p>.Patrick Crane VP, Yahoo! Search Marketing VP Marketing &amp; Advertising, Linked-In July, 2007</p>
<p>.Paul Levine VP and GM of Yahoo Local VP of Marketing, Adbrite July, 2007</p>
<p>.Pei Wen Wong Director of Marketing   July, 2007</p>
<p>.Lloyd Braun Head of Media Group   July, 2007</p>
<p>.Steve Mitgang SVP of Global Team CEO, Veoh July, 2007</p>
<p>.Bill Demas SVP and GM of Yahoo Publisher Network Group President and CEO, moka5 July, 2007</p>
<p>.Simon Gunning Director of Entertainment, Europe SVP of Digital, EMI Group July, 2007</p>
<p>.Greg DeForest Head of Product, Yahoo Sports Co-Founder &amp; President, GSL Technology July, 2007</p>
<p>.Cyrus Krohn Sr. Director, Content Production Digital Director, Republican National Committee August, 2007</p>
<p>.Geraldine Martin-Coppola Director of Content Strategy, Yahoo! Media Group Production Director, BermanBraun August, 2007</p>
<p>.Mike Weetman CFO, Network Division COO, BermanBraun August, 2007</p>
<p>.John Kim Sr. Director of Strategic and Product Marketing VP of Product Management &amp; Marketing, Medio August, 2007</p>
<p>.George Zacharias Managing Director of Yahoo India   August, 2007</p>
<p>.Andrew Buckman Monetization Director GM France, Webloyalty August, 2007</p>
<p>.Cammie Dunaway Chief Marketing Officer SVP Sales and Marketing, Nintendo September, 2007</p>
<p>.Matt Heist VP of Business Operations SVP/GM Global Search, Sidestep September, 2007</p>
<p>.Matthew Skyrm Sr. Director of Product Management Chief Producer, Sony Corp (Tokyo, Japan) September, 2007</p>
<p>.Matt Stodder Director of Ad Solutions, Yahoo Entertainment VP of Sales Strategy and Operations, Gorilla Nation Media September, 2007</p>
<p>.Lynn Bolger VP of Advertising and Sales Research EVP of Advertising Solutions, comScore September, 2007</p>
<p>.Stephen Taylor RVP Yahoo Europe CEO, BizzEnergy September, 2007</p>
<p>.Jacki Kelley VP of Worldwide Strategy &amp; Solutions EVP of Media Sales, Martha Stewart Living Omnimedia October, 2007</p>
<p>.Greg Grant UK Director of Marketing UK Country Manager, <a href="http://holiday-rentals.co.uk/" target="_blank">holiday-rentals.co.uk</a> October, 2007</p>
<p>.Brian Acton VP of Engineering, Panama   October, 2007</p>
<p>.Alex Deve Director of International Product Strategy VP &amp; GM Hosted Products (Typepad &amp; Vox), Six Apart October, 2007</p>
<p>.Paul Apodaca Director of Product Management, Search Marketing VP of Product Management, Veoh October, 2007</p>
<p>.Jennifer Dulski GM &amp; VP, Local Markets and Commerce CEO, Center&#8217;d November, 2007</p>
<p>.Jon Gisby VP of Yahoo Europe Director of New Media and Technology, Channel 4 November, 2007</p>
<p>.Andy Baio Founder of Upcoming.org   November, 2007</p>
<p>.Mercedes De Luca VP of Global Information Technology Chief Information Officer, myShape November, 2007</p>
<p>.Steve Sounders Chief Officer of Performance Web Performance and Open Source Initiatives,            Google December, 2007</p>
<p>.John Roberts CFO, Right Media CFO, Mformation Technologies December, 2007</p>
<p>.Dennis Morgan Vice President of Corporate Finance Chief Financial Officer &amp; Partner, AlleyCorp December, 2007</p>
<p>.Drew Buckley VP Yahoo! Studios VP Content Development, Windsor Media January, 2008</p>
<p>.Jeff Karish VP Strategic Planning, Yahoo! Media Group VP Strategy, Windsor Media January, 2008</p>
<p>.Scott Gatz R&amp;D Manager, Brickhouse Founder &amp; CEO, GayCities January, 2008</p>
<p>.Richard Frankel Senior Director of Behavioral Targeting and              Marketing COO, Social Media Networks January, 2008</p>
<p>.Tom Osborne National Director, Sales-Yahoo!Xtra Commercial Director, APN Online January, 2008</p>
<p>.Terry Semel Chairman and CEO Chairman, Windsor Media February, 2008</p>
<p>.Greg Coleman EVP Sales CEO, NetSeer February, 2008</p>
<p>.Bradley Horowitz VP Yahoo! Advance Technology Division VP Product Management, Google February, 2008</p>
<p>.Salim Ismail VP, Head of Brickhouse Chairman, Confabb February, 2008</p>
<p>.Joy Mountford VP User Experience Design   February, 2008</p>
<p>.Eckart Walther VP Search to LiveOps SVP of Marketplace, LiveOps February, 2008</p>
<p>.Jeff Bonforte VP of Social Search CEO, Xobni February, 2008</p>
<p>.Tim Cadogan SVP of Ad Products CEO, OpenX February, 2008</p>
<p>.Mike DeLuca VP of Sales, HotJobs VP of Sales, Yodle February, 2008</p>
<p>.Susan Mernit Senior Director, Product Co-Founder, Peoples Software Company February, 2008</p>
<p>.Jessica Bowman Senior SEO Manager &amp; SEO Evangelist   February, 2008</p>
<p>.David Sawday Director of Corporate Communications Director of Corporate Communications, Phorm February, 2008</p>
<p>.Richard Firminger Regional Sales Director, Northern Europe Sales Director, Overture February, 2008</p>
<p>.Kiumarse Zamanian Director, Product Management (Media Advertising Infrastructure Platforms) VP of Advertising Platforms, Glam Media February, 2008</p>
<p>.Shelly Schaffer VP of Corporate Operations Finance CFO, SupportSoft February, 2008</p>
<p>.Isabell Wagner Managing Director (Germany) of Search Marketing Managing Director (Germany), bigmouthmedia February, 2008</p>
<p>.Vince Broady SVP Entertainment Content Operations Stealth Start-up March, 2008</p>
<p>.Ojas Rege VP Mobile   March, 2008</p>
<p>.Matt McAlister Director, Developer Network Head of Guardian Developer Network March, 2008</p>
<p>.Alex Laity Head of Corporate PR at Yahoo! Europe PR Consultant, Phorm March, 2008</p>
<p>.David Rubinstein Senior Category Director Vice President of Sales, ExpoTV March, 2008</p>
<p>.Brad Ramsey VP of Marketing SVP of Marketing, IGN Entertainment March, 2008</p>
<p>.Justin Madison VP/GM Engineering VP Engineering, Citrix Online March, 2008</p>
<p>.Eric Boyd VP of Platform Engineering VP of Engineering, Mochie Media April, 2008</p>
<p>.Ian Rogers GM, Yahoo! Music CEO, Topspin Media April, 2008</p>
<p>.Rachel Glaser SVP, Finance CFO, Reunion.com April, 2008</p>
<p>.Karl Gregory Head of Yahoo Search-Marketing Director of Marketing, iProfile April, 2008</p>
<p>.Angie May Cook Music Sales Executive Sales, Midwest Region, Ronning Lipset Radio April, 2008</p>
<p>.Elizabeth Harz VP of Category Strategy SVP Global Ad Sales, Electronic Arts April, 2008</p>
<p>.Greg Koerner Regional VP of Sales Chief Sales Officer, MediaBank April, 2008</p>
<p>.Javier Zapatero VP of sales for Yahoo! Europe Spain Country Manager, Google April, 2008</p>
<p>.Joseph Essas Vice President, Engineering VP of Engineering, eHarmony April. 2008</p>
<p>.<span style="color: #ff0000;">Ira Kurgan</span> <span style="color: #ff0000;">Chief Business Officer, Yahoo!              Media Group</span> <span style="color: #ff0000;">Chief of Network Business              Operations, Fox</span> <span style="color: #ff0000;">May, 2008</span></p>
<p>.Brooke Chaffin VP Business Operations, Yahoo! Media Group Chief Revenue Officer, Auditude May, 2008</p>
<p>.Richard Kosinski VP, Political Advertising, Yahoo! SVP &amp; Chief Digital Officer, Westwood One May, 2008</p>
<p>.Mike Speiser VP of Community (co-founder and CEO of Bix, acquired 2007) Managing Director, Sutter Hill Ventures May, 2008</p>
<p>.Gary Clayton VP of Voice Strategy Chief Creative Officer, Nuance Communications May, 2008</p>
<p>.Deep Varma Director of Solutions Engineering Team   May, 2008</p>
<p>.Jeff Birkeland Senior Director of Lifestyle Products VP of Product Management, Car Advisory Network May, 2008</p>
<p>.Jason Zajac CFO, Yahoo! Network Division   June, 2008</p>
<p>.Mike Mathieson Director of Web Search Ranking VP of Research, SearchMe June, 2008</p>
<p>.Jeremy Zawodny Technology Evangelist Craigslist June, 2008</p>
<p>.Usama Fayyad Chief Data Officer and EVP of Research and              Strategic Data Solutions   June, 2008</p>
<p>.Matthew Berardo Senior Director of International Business VP and GM, Livejournal June, 2008</p>
<p>.Caterina Fake Senior Director of Technology Development   June, 2008</p>
<p>.Amr Awadallah VP of Engineering Executive in Residence, Accel June, 2008</p>
<p>.Theresa Virani Director of Search Marketing, EU Head of Marketing, I-Spy Search June, 2008</p>
<p>.Pedro Sanudo Director of Ads, Europe Chief Marketing Officer, Zed June, 2008</p>
<p>.Joshua Schachter Director Engineering, <a href="http://del.icio.us/" target="_blank">del.icio.us</a> June, 2008</p>
<p>.Brad Garlinghouse SVP of Communications &amp; Communities   June, 2008</p>
<p>.Vish Makhijani SVP and General Manager of Search President and CEO, Yandex Labs June, 2008</p>
<p>.Scott Derringer Sr. Director of Product Management, Connected Life VP Product Management, Zynga Game Network June, 2008</p>
<p>.Michael Geller VP of Marketing &amp; Business Operations for              Connected Life/Mobile President, Tonic June, 2008</p>
<p>.Jeff Weiner EVP Network Division EIR, Greylock and Accel June, 2008</p>
<p>.Qi Lu EVP, Engineering for Search and Advertising              Technology Group   July, 2008</p>
<p>.Stewart Butterfield General Manager, Flickr   July, 2008</p>
<p>.Chris Bolte Vice President of Strategic Alliances   July,  2008</p>
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