Agency conflict in Advertising

In economy is known as “principal-agent problem” or agency conflict where all difficulties that arise from asymmetric information, when the principal (a client for example) hires an agent (an advertising agency or a media) to perform a job for him, … Continue reading

BY aarrieta

Behavioral Targeting to find US-Hispanics

US-Hispanic market is one of the fastest growing segments and whose purchase power today represents 8.5% of US total, and will reach 11% by 2010. Taking into account that the Latin population represents 14% of the adult population of US  … Continue reading

BY aarrieta