Book Review: The Social Media Bible Tactics, Tools & Strategies for Business Success

Lon Safko is an entrepreneur and the founder of eight companies. David K. Brake is the CEO and founder of a technology-based publishing company that tests and develops online content.

BY aarrieta

Online Social Network Advertising Spending is growing but not so much in the USA

Social Network advertising sepnding is growing in 2009 all over the world but not so much in the US where is decreasing by 3%. According to an eMarketert study from July 2009, the social network advertising market worldwide will grow … Continue reading

BY aarrieta

6 presentations form the Web 2.0 Summit

Last week ended one of the most influential events of the online world Web 2.0 Expo.  In the city of San Francisco, institutional city of Sillicon Valley, the industry got together during 3 days under the coordination of O’Reilly Media … Continue reading

BY aarrieta

Multiple surprises while having breakfast with Mark Papia (MySpace)

San Francisco: Taking advantage of the trip to San Francisco to attend Ad-Tech SF, we coordinated a series of meetings with the main publishers and advertisers of the US West Coast. In this case with MySpace. The purpose of the breakfast … Continue reading

BY aarrieta

Behavioral Targeting to find US-Hispanics

US-Hispanic market is one of the fastest growing segments and whose purchase power today represents 8.5% of US total, and will reach 11% by 2010. Taking into account that the Latin population represents 14% of the adult population of US  … Continue reading

BY aarrieta