Despite the crisis online advertising is still growing

  Despite the economical crisis that doesn’t seem to reach bottom, just some stops on its unstoppable fall, advertising on Internet is still growing: According to several studies there is evidence of a great deceleration of the online advertising market, … Continue reading

BY aarrieta

In the UK online penetration grows reaching 18.7%

UK advertisers are reducing their budgets and investing more in more efficient and measurable methods. This trend benefits online advertising, over other media and solidify the position of a third media after TV and press display. Obtaining more investment than … Continue reading

BY aarrieta

In 3 minutes AdAge shows you what is being discussed

In 3 minutes AdAge shows you what is being discussed in this video, at the Manhattan Yale Club (NYC), in an event coordinated by IAB and Adsdaq. After watching it I thought about the following: •    More than the metrics … Continue reading

BY aarrieta