Second Day at the Blog Event in Spain EBE08

The second day at EBE08 was as intense as the first one. It is an event where there are more than 1000 bloggers, expressing their different opinions on any topic, here goes my version in this post. It was difficult … Continue reading

BY aarrieta

First day of the Spain Blogs Event EBE08

Evento Blogs España (EBE08 Spain Blog Event) is the most important blogger event of the Hispanic market. The event has been taking place since 2006, organized by the “Spain Blog Event Association” that is currently formed by: Benito Castro, José … Continue reading

BY aarrieta

Origin

I was born in 1973, in a middle class family at neighbourhood of Flores in the City of Buenos Aires. In 1985, being 12 years old my mother gave me my first computer as a present. This event, apparently meaningless, … Continue reading

BY aarrieta

If you can not defeat them join them, Google is selling ads on TV together with NBC

A recent agreement between Google and NBC Universal,  is helping Google expand its business of selling advertising to TV. This could have 2 different reading, that even though online advertising is still growing the big bucks are on TV, or that Google … Continue reading

BY aarrieta

Phorm, NebuAD and Front Porch: a new song among so much karaoke

Behavioral Marketing techniques are a common, sophisticated practice today, with a growing market as the one who work in this industry know, which objective is to improve and achieve advertising relevance. Being a standardized practice takes the industry to a … Continue reading

BY aarrieta

Google moves forward on different fronts and in a same direction

Four pieces of news on the last weeks about what Google is doing, impressed me since they show what Google is working on and it is not very difficult to imagine what the future road map looks like. News 1: … Continue reading

BY aarrieta

Google Alliance- Yahoo as an oligopoly impose itself to market forces

Last week my friend Mariano Amartino was asking my opinion on the Google-Yahoo Alliance, and my answer was that we are going to miss one of the biggest opportunities of generating a strong competition to Google, that the industry needs. … Continue reading

BY aarrieta

Relevance, the holy grail of online advertising

Advertising relevance turned into what all companies in the market are looking for. Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies.  Since advertisers pay more for … Continue reading

BY aarrieta