Online Social Network Advertising Spending is growing but not so much in the USA

Social Network advertising sepnding is growing in 2009 all over the world but not so much in the US where is decreasing by 3%. According to an eMarketert study from July 2009, the social network advertising market worldwide will grow … Continue reading

BY aarrieta

YouTube goes over the 100M unique viewers

According to comScore Video Metix, YouTube received more than 100 million of unique visitors in January turning it into the video destination website most popular in the USA. It is interesting to analyze the following 5 competitors, where Fox Interactive Media … Continue reading

BY aarrieta

How to improve Hulu’s advertising practices.

During the event organized by the Association of National Advertisers in NY, that gather the main TV advertisers, AdAge interviewed Geoffrey Ramsay, CEO of eMarketer, on where the video advertising is going and specially the entrepreneurships Huly and TV.Com. His … Continue reading

BY aarrieta

Despite the crisis online advertising is still growing

  Despite the economical crisis that doesn’t seem to reach bottom, just some stops on its unstoppable fall, advertising on Internet is still growing: According to several studies there is evidence of a great deceleration of the online advertising market, … Continue reading

BY aarrieta

Online advertising grows while in the crisis according to Emarketer at Adtech

One of the best presentation at AdTech NY was the one by Geoffrey Ramsey CEO of Emarketers, about the figures and perspective of advertising in general and online advertising. Where he portrayed a dark future for the advertising industry, but … Continue reading

BY aarrieta

In the UK online penetration grows reaching 18.7%

UK advertisers are reducing their budgets and investing more in more efficient and measurable methods. This trend benefits online advertising, over other media and solidify the position of a third media after TV and press display. Obtaining more investment than … Continue reading

BY aarrieta

Mobile Web Marketing actions increase brand awareness by 23.9%

According to eMarketer, this year close to 5 billion dollars will be invested worldwide in Mobile Advertising and it will triple by the year 2011. For the time being only 13% of Mobile Advertising campaigns are branding actions, compared to … Continue reading

BY aarrieta

Omma Behavioral One–Day Conference

It took place yesterday at Nikko Hotel in SF the Omma Behavioral One–Day Conference and thanks to Media Post and this blog you will be able to see them and follow it, without investing on traveling or tickets. 😉 You … Continue reading

BY aarrieta