Second Day at the Blog Event in Spain EBE08

The second day at EBE08 was as intense as the first one. It is an event where there are more than 1000 bloggers, expressing their different opinions on any topic, here goes my version in this post. It was difficult … Continue reading

BY aarrieta

Relevance, the holy grail of online advertising

Advertising relevance turned into what all companies in the market are looking for. Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies.  Since advertisers pay more for … Continue reading

BY aarrieta