Each impression counts when creating a brand, it is the most important conclusion of the study carried out by Comscore in which they empirically verify the contribution to brand creation that has the conscious or unconscious view of each impression.
The impact growth of advertising based on Performance compared to the based on CPM where the last year 57% of all online advertising was based on performance (CPA and CPC) while 39% was based on CPM. This difference grew from … Continue reading
I give you a preview of my column at www.periodicopublicidad.com from Madrid: As well as communication and understanding between the members of a couple is complicated, even more when they speak different languages and believe that similar concepts represent the … Continue reading
To the traditional buying models of online advertising -. CPM (cost per thousand), CPC (Cost per click), CPL (Cost per lead), CPA (Cost per action), revshare and its more avant-garde variations of other media like CPV (cost per view), or … Continue reading