Online industry is from Mars and TV advertisers are from Venus

I give you a preview of my column at www.periodicopublicidad.com from Madrid: As well as communication and understanding between the members of a couple is complicated, even more when they speak different languages and believe that similar concepts represent the … Continue reading

BY aarrieta

PAY PER CONVERSATION: yeap, it is not per ¨convertion¨ (CPA)

To the traditional buying models of online advertising -. CPM (cost per thousand), CPC (Cost per click), CPL (Cost per lead), CPA (Cost per action), revshare and its more avant-garde variations of other media like CPV (cost per view), or … Continue reading

BY aarrieta