The result is more than the sum of its parts (at least for CPA and CPC)

One of the many suprises that I’ve had at my stay in Harvard Business School, was to find this paper where with an academic aproach, they reached a conclusion about something learned in practice, but the real surprise was to … Continue reading

BY aarrieta

Online industry is from Mars and TV advertisers are from Venus

I give you a preview of my column at www.periodicopublicidad.com from Madrid: As well as communication and understanding between the members of a couple is complicated, even more when they speak different languages and believe that similar concepts represent the … Continue reading

BY aarrieta

PAY PER CONVERSATION: yeap, it is not per ¨convertion¨ (CPA)

To the traditional buying models of online advertising -. CPM (cost per thousand), CPC (Cost per click), CPL (Cost per lead), CPA (Cost per action), revshare and its more avant-garde variations of other media like CPV (cost per view), or … Continue reading

BY aarrieta