One of the many suprises that I’ve had at my stay in Harvard Business School, was to find this paper where with an academic aproach, they reached a conclusion about something learned in practice, but the real surprise was to … Continue reading
Each impression counts when creating a brand, it is the most important conclusion of the study carried out by Comscore in which they empirically verify the contribution to brand creation that has the conscious or unconscious view of each impression.
I give you a preview of my column at www.periodicopublicidad.com from Madrid: As well as communication and understanding between the members of a couple is complicated, even more when they speak different languages and believe that similar concepts represent the … Continue reading
To the traditional buying models of online advertising -. CPM (cost per thousand), CPC (Cost per click), CPL (Cost per lead), CPA (Cost per action), revshare and its more avant-garde variations of other media like CPV (cost per view), or … Continue reading
When we buy (sell) a CPA campaign, it is necessary to agree on which will be the conversion and how it is going to be measured. The alternatives vary according to the type of campaign that you want to run: … Continue reading