There is a joke in the world of web technology that have become a cliché in which it is said that “semantic analysis is and will always be the future”. It makes clear reference of where to go, but at … Continue reading
Microsoft finally launches PubCenter in beta, it contextual advertising solution after several months of being just for close accounts to MSN and now they are opening to the US market.
The future of advertising relevance was the title and topic of my presentation at Digital Talk a few months ago, an event that we organized together with Damian Voltes and Mariano Amartino, where we invited 20 CEOs to inspire each … Continue reading
Behavioral Marketing techniques are a common, sophisticated practice today, with a growing market as the one who work in this industry know, which objective is to improve and achieve advertising relevance. Being a standardized practice takes the industry to a … Continue reading