There is a higher interest on semantic technology

There is a joke in the world of web technology that have become a cliché in which it is said that “semantic analysis is and will always be the future”.  It makes clear reference of where to go, but at … Continue reading

BY aarrieta

The future of advertising relevance

The future of advertising relevance was the title and topic of my presentation at Digital Talk a few months ago, an event that we organized together with Damian Voltes and   Mariano Amartino,  where we invited 20 CEOs to inspire each … Continue reading

BY aarrieta

Phorm, NebuAD and Front Porch: a new song among so much karaoke

Behavioral Marketing techniques are a common, sophisticated practice today, with a growing market as the one who work in this industry know, which objective is to improve and achieve advertising relevance. Being a standardized practice takes the industry to a … Continue reading

BY aarrieta