Advertising investment on social networks will not stop growing.

Emarketer has just finished a market study called Social Networking Worldwide: Ad Spending and Usage, where the advertising spending is predicted to grow to a two digit rate in the next 4years. I believe that the advertising market invested $2 … Continue reading

BY aarrieta

Google Alliance- Yahoo as an oligopoly impose itself to market forces

Last week my friend Mariano Amartino was asking my opinion on the Google-Yahoo Alliance, and my answer was that we are going to miss one of the biggest opportunities of generating a strong competition to Google, that the industry needs. … Continue reading

BY aarrieta