Each impression counts when creating a brand, it is the most important conclusion of the study carried out by Comscore in which they empirically verify the contribution to brand creation that has the conscious or unconscious view of each impression.
Emarketer has just finished a market study called Social Networking Worldwide: Ad Spending and Usage, where the advertising spending is predicted to grow to a two digit rate in the next 4years. I believe that the advertising market invested $2 … Continue reading →
Last week my friend Mariano Amartino was asking my opinion on the Google-Yahoo Alliance, and my answer was that we are going to miss one of the biggest opportunities of generating a strong competition to Google, that the industry needs. … Continue reading →