There is a higher interest on semantic technology

There is a joke in the world of web technology that have become a cliché in which it is said that “semantic analysis is and will always be the future”.  It makes clear reference of where to go, but at … Continue reading

BY aarrieta

Finally Google Adsense goes into Behavioral Targeting

Today Google publicly announced the transfer from contextual advertising to Behavioral Marketing. The news arrive undercover with the euphemism of “making ads more interesting“, creating anonymous files of behavioural targeting to do retargeting of adworks ads on third party contents … Continue reading

BY aarrieta

Semantic is the new Behavioral

We’ve been talking about Semantic Web for more than six years, but it hasn’t been until recently that the first start ups using this concept and paradigm have appeared to do something practical that generates a tangible benefit for which … Continue reading

BY aarrieta

Google moves forward on different fronts and in a same direction

Four pieces of news on the last weeks about what Google is doing, impressed me since they show what Google is working on and it is not very difficult to imagine what the future road map looks like. News 1: … Continue reading

BY aarrieta