Semantic is the new Behavioral

We’ve been talking about Semantic Web for more than six years, but it hasn’t been until recently that the first start ups using this concept and paradigm have appeared to do something practical that generates a tangible benefit for which … Continue reading

BY aarrieta

Microsoft uses behavioral targeting to improve it advertising relevance

  Microsoft has started to use its behavioural targeting technology where it combines search habits, personal information and online behaviour to generate a profile. This profile is used to determine the main interests of the user in order to show … Continue reading

BY aarrieta

Google moves forward on different fronts and in a same direction

Four pieces of news on the last weeks about what Google is doing, impressed me since they show what Google is working on and it is not very difficult to imagine what the future road map looks like. News 1: … Continue reading

BY aarrieta

Behavioral Targeting to find US-Hispanics

US-Hispanic market is one of the fastest growing segments and whose purchase power today represents 8.5% of US total, and will reach 11% by 2010. Taking into account that the Latin population represents 14% of the adult population of US  … Continue reading

BY aarrieta