Microsoft finally launches PubCenter in beta, it contextual advertising solution after several months of being just for close accounts to MSN and now they are opening to the US market.
We’ve been talking about Semantic Web for more than six years, but it hasn’t been until recently that the first start ups using this concept and paradigm have appeared to do something practical that generates a tangible benefit for which … Continue reading
Microsoft has started to use its behavioural targeting technology where it combines search habits, personal information and online behaviour to generate a profile. This profile is used to determine the main interests of the user in order to show … Continue reading
This week while having lunch with some people from the industry, I was surprised to hear from them their perception that behavioral targeting is something that will come in the future. Paraphrasing the Argentine philosopher Solari, the future has been … Continue reading
Four pieces of news on the last weeks about what Google is doing, impressed me since they show what Google is working on and it is not very difficult to imagine what the future road map looks like. News 1: … Continue reading
US-Hispanic market is one of the fastest growing segments and whose purchase power today represents 8.5% of US total, and will reach 11% by 2010. Taking into account that the Latin population represents 14% of the adult population of US … Continue reading