There is a higher interest on semantic technology

There is a joke in the world of web technology that have become a cliché in which it is said that “semantic analysis is and will always be the future”.  It makes clear reference of where to go, but at … Continue reading

BY aarrieta

Finally Google Adsense goes into Behavioral Targeting

Today Google publicly announced the transfer from contextual advertising to Behavioral Marketing. The news arrive undercover with the euphemism of “making ads more interesting“, creating anonymous files of behavioural targeting to do retargeting of adworks ads on third party contents … Continue reading

BY aarrieta

The future of advertising relevance

The future of advertising relevance was the title and topic of my presentation at Digital Talk a few months ago, an event that we organized together with Damian Voltes and   Mariano Amartino,  where we invited 20 CEOs to inspire each … Continue reading

BY aarrieta

Semantic is the new Behavioral

We’ve been talking about Semantic Web for more than six years, but it hasn’t been until recently that the first start ups using this concept and paradigm have appeared to do something practical that generates a tangible benefit for which … Continue reading

BY aarrieta

Microsoft uses behavioral targeting to improve it advertising relevance

  Microsoft has started to use its behavioural targeting technology where it combines search habits, personal information and online behaviour to generate a profile. This profile is used to determine the main interests of the user in order to show … Continue reading

BY aarrieta

Online industry is from Mars and TV advertisers are from Venus

I give you a preview of my column at www.periodicopublicidad.com from Madrid: As well as communication and understanding between the members of a couple is complicated, even more when they speak different languages and believe that similar concepts represent the … Continue reading

BY aarrieta

The new version of Internet Explorer 8 could risk Internet sustainability

The new version of Internet explorer, according to the Washington Post announcement, would contain an AdBlocker (InPrivate Blocking) that would block all advertisement, main sustain of websites and online content providers. It is so irrationally critical the imact this could … Continue reading

BY aarrieta

Breakfast at Amdia – Video Advertising

Following with the series of breakfasts organized by AMDIA together with UP (Palermo University), next Thursday July 31st at 9:00 am at the Facultad de Ciencias Económicas of UP Larrea 1079 – 2º floor Room AUDITORIUM,  the topic will be … Continue reading

BY aarrieta

In 3 minutes AdAge shows you what is being discussed

In 3 minutes AdAge shows you what is being discussed in this video, at the Manhattan Yale Club (NYC), in an event coordinated by IAB and Adsdaq. After watching it I thought about the following: •    More than the metrics … Continue reading

BY aarrieta

Google moves forward on different fronts and in a same direction

Four pieces of news on the last weeks about what Google is doing, impressed me since they show what Google is working on and it is not very difficult to imagine what the future road map looks like. News 1: … Continue reading

BY aarrieta

Multiple surprises while having breakfast with Mark Papia (MySpace)

San Francisco: Taking advantage of the trip to San Francisco to attend Ad-Tech SF, we coordinated a series of meetings with the main publishers and advertisers of the US West Coast. In this case with MySpace. The purpose of the breakfast … Continue reading

BY aarrieta

Behavioral Targeting to find US-Hispanics

US-Hispanic market is one of the fastest growing segments and whose purchase power today represents 8.5% of US total, and will reach 11% by 2010. Taking into account that the Latin population represents 14% of the adult population of US  … Continue reading

BY aarrieta