There must be something in the air…

Something good must be happening in Argentina, specially at Palermo Valley (the community, not the event), that I don’t know if I should call it the tango effect or what.

BY aarrieta

Relevance, the holy grail of online advertising

Advertising relevance turned into what all companies in the market are looking for. Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies.  Since advertisers pay more for … Continue reading

BY aarrieta