Microsoft finally launches PubCenter in beta, it contextual advertising solution after several months of being just for close accounts to MSN and now they are opening to the US market.
Today Google publicly announced the transfer from contextual advertising to Behavioral Marketing. The news arrive undercover with the euphemism of “making ads more interesting“, creating anonymous files of behavioural targeting to do retargeting of adworks ads on third party contents … Continue reading
Four pieces of news on the last weeks about what Google is doing, impressed me since they show what Google is working on and it is not very difficult to imagine what the future road map looks like. News 1: … Continue reading
Advertising relevance turned into what all companies in the market are looking for. Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies. Since advertisers pay more for … Continue reading