The result is more than the sum of its parts (at least for CPA and CPC)

One of the many suprises that I’ve had at my stay in Harvard Business School, was to find this paper where with an academic aproach, they reached a conclusion about something learned in practice, but the real surprise was to … Continue reading

BY aarrieta

Breakfast at Amdia – Video Advertising

Following with the series of breakfasts organized by AMDIA together with UP (Palermo University), next Thursday July 31st at 9:00 am at the Facultad de Ciencias Económicas of UP Larrea 1079 – 2º floor Room AUDITORIUM,  the topic will be … Continue reading

BY aarrieta

In 3 minutes AdAge shows you what is being discussed

In 3 minutes AdAge shows you what is being discussed in this video, at the Manhattan Yale Club (NYC), in an event coordinated by IAB and Adsdaq. After watching it I thought about the following: •    More than the metrics … Continue reading

BY aarrieta