The difference between making a question and getting an answer and writing a couple of keywords and getting a list of links with documents is pretty big.
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The difference between making a question and getting an answer and writing a couple of keywords and getting a list of links with documents is pretty big.
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Even though Google offered 250 million dollars to buy Twitter, the failed attempo of Facebook, that Rupert is willing to spend 750MM, that Evan Williams, founder, is willing to reject the value of 1billion dollar I can think of the following based only on the press:
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According to comScore Video Metix, YouTube received more than 100 million of unique visitors in January turning it into the video destination website most popular in the USA.
It is interesting to analyze the following 5 competitors, where Fox Interactive Media sites (MySpace, IGN, etc) maintain the second position, followed by Yahoo, Microsoft, AOL, to reach [...]
According to the magazine Adage and the study from Attributor, on Adservers market share, Revenue Science is on the position number 4, after Double Click, Google, Yahoo and before AOL.
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15 Nov, 2008
Posted by: aarrieta In: Marketing Online| Shows
Last week ended one of the most influential events of the online world Web 2.0 Expo. In the city of San Francisco, institutional city of Sillicon Valley, the industry got together during 3 days under the coordination of O’Reilly Media and TechWeb.
Here I leave you three presentations/video that I consider to be the best that [...]
15 Nov, 2008
Posted by: aarrieta In: Marketing Online| Shows
Evento Blogs España (EBE08 Spain Blog Event) is the most important blogger event of the Hispanic market.
The event has been taking place since 2006, organized by the “Spain Blog Event Association” that is currently formed by: Benito Castro, José Luis Antúnez y Luis Rull.
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25 Sep, 2008
Posted by: aarrieta In: Marketing Online
As we announced it a few weeks ago Jerry Yang has just launched, in the Advertising Week, its new Display Ads platform called APT.
Today we read it in the NYT, but what they are not saying is:
This solution is trying to become a One-Stop-Shop for display ads, where it tries to combine [...]
In two weeks, in the context of the advertising week, Jerry Yang will launch a new advertising platform, which name and details are hidden under seven keys.
What we can know is that it will be tested today by the first betatesters advertisers, who will be the ones to provide the feedback for the launch.
I [...]
23 Jun, 2008
Posted by: aarrieta In: Marketing Online
Last week my friend Mariano Amartino was asking my opinion on the Google-Yahoo Alliance, and my answer was that we are going to miss one of the biggest opportunities of generating a strong competition to Google, that the industry needs.
I don’t have anything against Google (actually I am a stockholder) but I believe that monopolies [...]
02 Jul, 2007
Posted by: aarrieta In: Marketing Online
Advertising relevance turned into what all companies in the market are looking for.
Generating higher number of conversions with the lowest possible inventory, what generates more efficiency and therefore a higher return for the companies. Since advertisers pay more for campaigns with a lower cost that generate more.
At the beginning relevance search was about [...]
21 Apr, 2007
Posted by: aarrieta In: Marketing Online
San Francisco: Taking advantage of the trip to San Francisco to attend Ad-Tech SF, we coordinated a series of meetings with the main publishers and advertisers of the US West Coast. In this case with MySpace.
The purpose of the breakfast was to increase the business that we already have for more that a year, in [...]