Ariel Arrieta

I give you a preview of my column at www.periodicopublicidad.com from Madrid:
As well as communication and understanding between the members of a couple is complicated, even more when they speak different languages and believe that similar concepts represent the same or semiotic speaking, similar signifiers have similar meanings.
The same happens between TV advertisers and [...]

Last week on the Digital Chapter of AMDIA we offer a conference on Video Advertising.
 

 
There we talked about the main characteristics of online video versus TV, we showed some examples of online video and explained some speech differences when selling TV and online advertising.
We showed the way of comparing the TV audience and practically [...]